How And Where Business Schools Can Recruit Students [Podcast]

Short on time? Here are the highlights:

• Online student recruitment the importance of being where your target groups are

• Why school's digital marketing efforts don't convert into new international students?

• The importance of the round the clock student support in international recruitment

• How to optimize your SEO with the right keywords to recruit more students online

Scroll to the very bottom of the page to download/listen to the podcast

Online student recruitment the importance of being where your target groups are

When trying to recruit students online, how to make sure that you are correctly identifying who your target groups are and meeting them where they are?

The mistake many schools make with their Digital Marketing efforts is to have targets that are too broad and non well defined. Similarly, when picking the channels, they don't hang out where customers are. But one size doesn't fit all.

To get it right, here's what I suggest:

1. Define your target base

2. Define where they are hanging out

3. Be there

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Why school's digital marketing efforts don't convert into new international students?

How come your school is pouring a lot of money into Facebook Ads and receiving thousand of page views per day, but not getting a qualified lead out of it? 

I explain you why and what you can do to get it right by picking up the right channels (ie. Quora) and focusing on the right metrics.

The importance of the round the clock student support in international recruitment

When in China is 10am, in Europe is 3am. When in Mexico is 4pm in Europe is 11pm. How are you making sure your international students are not left alone when they most need you?

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For example…

School A has an international 24/7 student support.

School B only replies to requests 9-5 (local time).

José is a Mexican student that has a pressing enrolment issue.

In Mexico is 4pm.

He tries to reach out to the 2 schools.

School A answers and solves the problem. José is happy and relieved.

School B doesn't. José is left frustrated and with doubts.

Guess what school José will feel better about?

Moral of the story, be always available to help students.

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PS. You don't have to do it all alone. Companies like Flywire, DreamApply, Unibuddy can help you with that.

How to optimize your SEO with the right keywords to recruit more students online

Are you spending hours & money creating content and advertising it on different channels (YouTube, Facebook, Google, etc) to attract new students, but getting poor results?

I have some great advice for you for the way you can optimize your SEO strategy so that students can easily find your school and reach out to you.

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🎧 Listen to the full podcast episode at https://apple.co/2yKsAkx (iTunes) or at https://bit.ly/2Z1fVnS (from Android) for some great tips on how you can improve your online student recruitment results with 0 advertising costs.

Pay a visit to the page of Marco Riciarelli who has organized this Podcast. Thank you!

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Please see the partner list (universities, banks, insurance companies, service providers).

Are you interested to work with me?

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The Ultimate Guide To Finding Accommodation In Germany For International Students

This page provides tips & tricks to help you in your accommodation hunt in Germany and to make your experience less expensive and daunting.

When foreigners arrive in Germany, they experience their first shock: what to do before and after moving to a flat and how to find one?!

The degree of the apartment supply and demand depends on the city, hence the drastic difference in the rental fees. Finding housing in busy cities can be very time-consuming, particularly in Munich & Frankfurt as well as the other big cities: Stuttgart, Cologne, Berlin, Hamburg.

This page provides tips & tricks to help you in your accommodation hunt in Germany to make your experience less expensive and daunting. German visa application does not require you to have a secured accommodation option, hence you have plenty of time to have stress-free research.

Accommodation In Germany Options

Germans tend to rent a flat instead of buying one, especially in towns and cities. Houses are mostly common in villages and on the outskirts of smaller towns. The country offers a wide range of the rental opportunities:

• Apartment

  • Unfurnished

  • Furnished

You can expect to pay on average 500-1000 Euro per month for a 1 - room flat, depending on the location, utilities, and furniture. Ancillary costs (water, gas, heating) range between 8 Euro per square meter in rural areas and small towns to 12 Euro in large cities.

• Room in a shared apartment

  • Unfurnished

  • Furnished

• Dorm

  • Private Campus Studio

  • State Student Residence Room

• Interim Solutions

  • Airbnb, Couch Surfing

  • Hotels, Hostels & Holiday Apartments

A hotel room costs on average about 90 Euro per night. Youth hostels charge 25 Euro per night on average. There are cheaper or free options available with the Couch Surfing experience.

Monthly Cost for a Room In Germany (in €)

Source: Statista (2019)

Accommodation In Germany Tips & Tricks

When searching for accommodation in Germany on your own, you need a strategy. Here is what you need to do.

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Before Arrival

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Prepare yourself mentally & start in good time

Costs for Accommodation will be the largest item on your monthly budget and you have to accept this fact.

The majority of students in Germany start studying in September (October) or February (March). Do not end up being one of 15.000 new international students in the city searching for a flat, start the search early enough. Recommended time: 90 days prior to arrival.

You will have trouble finding affordable housing but using the tips listed below, your chances will drastically increase.

Learn to compromise

• Aim for long-term and unfurnished flats

Unfurnished means no bed sheets or cutlery, no curtains or kitchen equipment. The majority of German unfurnished flats don’t have anything but the empty walls and the floor, not even a kitchen.

If you consider staying in Germany for a long period of time, consider buying a kitchen, it will definitely pay off. You should not disregard unfurnished flats, because you might miss out on some good opportunities, considering unfurnished flats are prevailing on the market.

Furnished and short-term lets are available but are on average less popular. 

• Consider options farther away from your university

Due to a reliable transportation system in the cities, it is recommended that you do not limit your search to one particular area, as you might miss out on a great opportunity.

Rents on the outskirts are often much cheaper and it does not take you longer than 25-40 min to commute to your study destination.

Compromise!!! Location OR apartment size: Choose ONE!

Learn the vocabulary and be considerate

Hausmeister	Janitorial service
Kaltmiete	Rent excluding utility costs
Kaution	Deposit
Mietvertrag	Rented flat
Möblierte Wohnungen	Furnished flats
Nebenkosten	Additional costs
Provision	Commission
Warmmiete	Rent including utility costs
Wohngemeinschaften (WG)	House and flat shares
Zimmer	Room
Zwischenmiete	Short-term lets

Accommodation options do not stay available online for long.

1. Be fast: inquire, reply and confirm the appointments in a timely manner

2. Be persistent: ring straight away when you see a new ad if the telephone number is available. When you are writing an email request, make sure to provide your contact details, quick but not long background information and politely ask for a viewing appointment

3. Be polite: imagine yourself in the position of a landlord

 Would you rent out this room/flat to yourself?

Opt for a WG-Zimmer or use the last resort

If you experience trouble finding a flat as a newcomer, a room in a shared flat is an option for you. You can make friends quickly and to save money on the rent.

a.     In a WG-Zimmer option, each person in the flat has their own bedroom. The kitchen, guest room, and bathroom are shared

b.     The bills for electricity, internet, phone, and other utilities are split equally between all members of the WG

In Germany, the WG option is popular not only with the students but as well with trainees and working professionals.

If you are about to give up, get advice from a real-estate agent.

Attention: commission or service fee may apply.

!Buyer beware! Read advertisements carefully 

Due to the scarcity of affordable value-price accommodation options, many frauds thrive in the forums.

Contact your university to help you confirm the option you have found is realistic and trustworthy. Check, check and one more time check with German speakers (friends, relatives, or on forums) if your agreement with the landlord is legitimate. If required, ask advice from the lawyer.

Common Frauds:

• Landlord

  • Make sure to check abbreviations, contact details of a landlord, if you can find this person on social media, it is a safe bet

  • To be able to register your address in the immigration office, you must provide two documents:

    • A contract for the flat/room

    • A written permission from the flat owner for you to rent a flat/room

If the landlord is not able to give you this document, it means this person is trying to sublet apartment illegally or without permission from a landlord, stay far away from this option.

• Payment

  • Never pay a deposit or rent in advance before you have a counter-signed contract

  • Never pay anything in cash unless you receive an official receipt

    • In Germany, the majority of deposits and monthly rental payments are done via banking transactions

  • If any landlord tries to get you to pay a finder fee or commission fee, or they incorporate such a fee into your monthly rent, this is against the law and you should avoid such offers

Buy flights and book short-term accommodation

Pay attention to your visa dates and accommodation booking dates. If you have not found a flat prior to arrival, it is not a problem. The majority of contracts are signed in person after you have arrived in Germany.

Make sure to:

1. Book short-term accommodation for 1-2 weeks from the arrival date

2. Schedule as many appointments as possible within this period of time to meet landlords in person

Mind the public holidays, fairs and conferences (i.e. Oktoberfest, ISPO, BAUMA, etc.) with no available hotel rooms in town.

Maybe it makes sense to postpone your arrival?     

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After Arrival

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Prepare for a flat visit

In Germany, when a landlord is deciding upon a new tenant, the first impression plays a big role. That’s why you can consider a flat visit as serious as a job interview: put on relevant attire by general norms and come on time.

It is very difficult to find a flat. But it is as difficult for a landlord to kick out the tenant from the flat, for that reason be prepared to go through a lot of bureaucracy to secure yourself a good place. Landlords in Germany are risk-averse, so make them feel secure while giving you the room/flat.

How can you confirm your reliability to a future landlord? With as many documents as possible.

You are not obliged to submit the documents listed below; it is only up to you. No one has a right to demand these documents from you, but to increase your chances, try to collect at least 75% of these items, print them out and take them with you to the flat viewing in a nicely organized folder.

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✔ Employment contract

✔ CV (Curriculum Vitae)

✔ 3 Last salary statements (payslips)

✔ Bank account balance statement

✔ Blocked Bank account confirmation

(Still unsure which blocked account option to choose? Choose Coracle! (The best option for international students in 2020-2024))

✔ SCHUFA check (credit score)

You can order it after you have arrived in Germany with a fee of 30 Euro.

You are also entitled to a more basic SCHUFA report for free

✔ References from your previous landlord

✔ Enrollment Certificate

✔ Matriculation

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Practice, practice, practice - during the visits, use your charm and negotiations to the fullest and make sure to bring all possible documents with you, which would guarantee a stable income of you and your parents (if applicable).

Do not get demotivated if you have been searching for a long period of time in vain or if you are one of the thirty visitors and you haven’t secured a place. It will take time.

Accommodation In Germany Useful Links

Top Author Choice:  

• WG-Gesucht

• ImmobilienScout

• Mr. Lodge

• Dorms:

  • List of student residences may be found here

  • Up-to-date list with all dorms may be found here 

If you want to study at a German higher education institution, in the majority of the cases you will have to arrange your own accommodation. Exceptions apply. Contact me to find out more.

• Long-Term Lets

  • Immowelt

  • Zwischenmiete

  • Studenten-WG

  • Wohnungsbörse

  • Null Provision

•  Short-Term Lets

  • Airbnb

  • Booking.com

  • Hostelworld.com

  • Jugendherberge

• Other

  • Facebook Groups

    • Accommodation in ‘put the city name here’

    • International Friends of ‘put the city name here’ – Accommodation

    • International Friends of ‘put the city name here’

    • ‘Put nationality here’ in Germany

  • Expat Forums

    • ToyTown Germany

    • Internations

    • Expat In The City 

Accommodation In Germany Extra Useful Information  

• You will find information about Nebenkosten (additional expenses and utilities) in a room/flat ad and/or in a contract:

  • Mostly it includes heating, water, gas

  • Some apartments include Internet, phone and other expenses – make sure to consult the landlord)

• In Germany, Radio tax (Rundfunk) is mandatory to pay

  • You will receive a letter after the registration at the local authorities. Do not disregard it and organize payments in a timely manner

  • Only one person per household must pay the tax

• The majority of contracts are for the duration of 6 to 12 months

  • The cancellation notice period is generally 2 to 3 months before the contract ends

  • The rental period in 95% of the cases starts from the 1st day of the month

• Students are required to pay a security deposit (equal to 1-3 rents) to secure the place

  • Security deposit is returned within 2-3 months (max. 6 months) after the student leaves the apartment

  • Deposit is returned in full unless contract rules were violated, or damages were made

• In Germany, you may be asked to lower down music in the certain hours and your neighbors have a right to do so (between 1 p.m. and 3 p.m. and from 10 p.m. to 7 a.m. Monday through Saturday and all-day Sunday)

• Germans separate garbage. You will find different options: plastic, paper, and organic

• Many apartment blocks or houses have a washing machine, shareable with other flat owners. It costs 1-2 Euro to use it once

• Pets are generally welcome, but you are required to ask for permission in written form

• Bicycles, baby strollers & cars have a designated parking area

• Cellar space or a garage may be included in your contract, make sure to double check it with your landlord

• If you want to do modifications in the flat or to do an outside activity that might inconvenience the neighbors, make sure to first double-check with your landlord and ask permission from the neighbors

• You are not allowed to sublet a flat or room without permission from your landlord

Best of luck with your search!

Study Abroad - Useful Tips

How to study abroad? International Students guide to finding Accommodation? Can I study without a Blocked Account? Answers to these and many other questions you will find here.

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2. How To Study In Germany: 6 Short Steps From Idea To Admission

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4. Why Study In Germany?

EBS University - Study In Oestrich-Winkel

EBS Universität für Wirtschaft und Recht (renown since 1971) - one of the leading private business schools in Germany. Would you like to study here? Scroll down to learn more!

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Founded in 1971, EBS Universität was the first private, state-recognized business school in Germany.

With more than 230 partner universities and an excellent reputation in Germany, EBS University is a very attractive choice for students interested in business or law programs.

Each year, the renowned US business magazine Forbes awards the 30 Under 30 in a total of 20 categories. In several consecutive years, EBS Alumni were chosen by the Forbes Magazine!

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• Oldest private business school in Germany, located in Wiesbaden and Oestrich-Winkel, in the Rheingau region

• 2,000 students (Bachelors, first state examination in law, Masters, MBA, and Part-time Masters), doctoral candidates and exchange students

• More than 230 partner universities on all continents

• Over 200 corporate partners, many of which are DAX companies and law firms

• More than 10,000 alumni

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EBS highly invests in the entrepreneurial mindset of the students.

There are many examples of the alumni successes, including but not limited to the establishment of the well-known brands:

• Lieferando – a food delivery intermediary, established by EBS Alumni Kai Hansen, Christoph Gerber and Jörg Gerbig in 2009

• Vapiano – a modern restaurant chain with pasta, pizza and more. In 2002, EBS Alumnus Mark Korzilius opened the first restaurant in Hamburg.

• Kreditech - a credit rating platform with a technology designed to facilitate and accelerate the creditworthiness determination beyond market standards. The company was launched by EBS Alumni Sebastian Diemer and Alexander Graubner-Müller.

The EBS Alumni network is the oldest organization nationwide, currently consisting of the alumni members from 30 countries (3.400 members). EBS is bringing current students and alumni together. You are not only provided with a network but also with the know-how. Use your network successfully in the long term and you will achieve your goals.

When you finish your degree with EBS, the support does not stop. Rather the opposite: multifaceted networking activities and opportunities to the members across the globe are being provided, including but not limited to first-class speeches and round-table discussions, exclusive events, and get-togethers.

The success of a business school is a direct correlation to the success of the students and vice versa:

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• Astrid Teckentrupp, Managing Director of Procter & Gamble DACH

• Christoph Stadeler, Global Head of Automotive Strategy, Facebook

• Ernst Hoffmann, Lead Partner at Deloitte Consulting

• Jan-Henrik Lafrentz, CFO at MAN Truck & Bus AG

• Jochen Zeitz, board of directors at Kering, former CEO of PUMA

• Kai-Uwe Ricke, former CEO of Deutsche Telekom

• Martin Krebs, Managing Director of ING-DiBa

• Philipp Schindler, SVP & Chief Business Officer at Google

• Tobias Ragge, CEO of HRS

• Yves Müller, member of the executive board of Tchibo GmbH

• Jürgen Steinemann, Chairman at Metro Group

“Competence, Excellence, Network - since 1971.”

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MISSION

“We educate talented students and professionals in order to develop their personalities and competencies, thus enabling them to become highly-skilled, critically-thinking, and globally-minded experts, managers, and entrepreneurs who take the lead in times of uncertainty and change. We provide them with an international educational experience in Germany, created jointly by our faculty and our professional staff, who are dedicated to excellence in academic research, participant-centered learning, and business practice, backed by our network of alumni and corporate partners.”

VISION

“To become the best German-based and one of the best-known international universities by offering educational excellence and by developing graduates who will be competent and responsible decision-makers, contributing to and benefiting from a unique network of alumni and partners.”

VALUES

Responsibility, Trust, Respect, Passion, Integrity

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How does a university guarantee successful placements of the students as well as the success stories? Through the strict admission requirements, the content of the programs, coaching and recruitment events.

Every student enrolled in either of the EBS programs is entitled to participate in networking events & activities. Companies sign up to present themselves to students in the forms of:

1. EBS Smart Fairs

2. Recruiting Days

3. International Career Fairs

4. Interview Days

5. Company Presentations

6. Workshops

With open-door policy to the career center, every student can sign up for the training sessions for the development of a personal career strategy, application coaching & provision of information on industries and jobs. The students receive inside tips & tricks for finding a job and special “German Job Market Preparation” which is so important for students coming from abroad.

After the student identifies career opportunities, the career team supports him/her with a joint reflection on success and individual competence analysis as well as the preparation for interviews and application procedures.

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Starting dates for the full-time programs: September & January*

* EMBA and Real Estate programs start only in September

Programs in the English language:

• B.Sc. Business Studies - 43.085€

• Master of Laws (LL.M.) - 29.000€

• M.Sc. Management - 26.040€

• M.Sc. Finance 26.040€

• M.Sc. Automotive Management 26.040€

• M.Sc. Real Estate Management 26.040€

• Master of Business Administration (MBA) - 23.500€

• Master of Business Administration with a major or semester abroad selection (MBA+) - 33.500€

• Double Degree: Executive Master in Business Administration (EMBA) from Durham University, UK and EBS Universität - 40.000€

Extra courses & programs:

• Various language courses:

  • Chinese, English, French and Spanish

  • Upon request: Arabic, Korean, Japanese, Italian and Russian

• German & French language tests preparation

• TOEFL & GMAT tests preparation

• Master & Bachelor preparation programs

EBS University Ranking, Accreditations

The EBS Universität is renowned for its excellent research results together with a strong focus on practical use. EBS further education courses are tailor-made for the industry’s aspiring management professionals.

In July 2016, the EBS Universität became part of the non-profit foundation SRH, in doing so emphasizing its social commitment.

The following ranking institutions have rated EBS Universität:

• WirtschaftsWoche

• CHE Ranking

• U-Multirank

• eduniversal Business Schools Ranking

• eduniversal Masters Ranking

• QS Ranking

• Financial Times

WISSENSCHAFTSRAT

In May 2012, EBS Universität was granted 10-year accreditation by the German Council of Science and Humanities. This academic seal of approval is awarded to private higher education institutions whose teaching and research performance meet recognized academic standards.

FIBAA

All study programs at EBS Universität für Wirtschaft und Recht are state-recognized and accredited by the Foundation for International Business Administration Accreditation (FIBAA).

FIBAA PREMIUM SEAL

FIBAA awards the Premium Seal to established degree programs that have demonstrated excellent quality in study and teaching as part of a FIBAA accreditation process. This special award provides prospective students, graduates, higher education institutions as well as the labour market with reliable information about the outstanding quality of the degree program.

AMBA

The Association of MBAs (AMBA) – was established in 1967 and is the globally most important institution specialized in the accreditation of MBAs.

EBS offers EMBA program which is accredited with AMBA.

AMBA is the only professional membership association connecting MBA students, graduates, accredited Business Schools, and MBA employers in more than 80 countries.

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Interested to study here? Fill out the Application Form to start and make sure to choose EBS Universität in the list of choices. In the meantime, you can already start collecting all the necessary admission documents to have them sent to my e-mail: info@yanaimmis.com

Study Abroad - Application Form

Interested to Study Abroad? Apply with me today to a university of your choice. My consultations are free of charge. Contact me any time.

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Benefits of applying through my website to EBS Universität

1. Priority application treatment

2. Rolling admission deadlines

3. Fast profile check

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