How And Where Business Schools Can Recruit Students [Podcast]

Short on time? Here are the highlights:

• Online student recruitment the importance of being where your target groups are

• Why school's digital marketing efforts don't convert into new international students?

• The importance of the round the clock student support in international recruitment

• How to optimize your SEO with the right keywords to recruit more students online

Scroll to the very bottom of the page to download/listen to the podcast

Online student recruitment the importance of being where your target groups are

When trying to recruit students online, how to make sure that you are correctly identifying who your target groups are and meeting them where they are?

The mistake many schools make with their Digital Marketing efforts is to have targets that are too broad and non well defined. Similarly, when picking the channels, they don't hang out where customers are. But one size doesn't fit all.

To get it right, here's what I suggest:

1. Define your target base

2. Define where they are hanging out

3. Be there

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Why school's digital marketing efforts don't convert into new international students?

How come your school is pouring a lot of money into Facebook Ads and receiving thousand of page views per day, but not getting a qualified lead out of it? 

I explain you why and what you can do to get it right by picking up the right channels (ie. Quora) and focusing on the right metrics.

The importance of the round the clock student support in international recruitment

When in China is 10am, in Europe is 3am. When in Mexico is 4pm in Europe is 11pm. How are you making sure your international students are not left alone when they most need you?

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For example…

School A has an international 24/7 student support.

School B only replies to requests 9-5 (local time).

José is a Mexican student that has a pressing enrolment issue.

In Mexico is 4pm.

He tries to reach out to the 2 schools.

School A answers and solves the problem. José is happy and relieved.

School B doesn't. José is left frustrated and with doubts.

Guess what school José will feel better about?

Moral of the story, be always available to help students.

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PS. You don't have to do it all alone. Companies like Flywire, DreamApply, Unibuddy can help you with that.

How to optimize your SEO with the right keywords to recruit more students online

Are you spending hours & money creating content and advertising it on different channels (YouTube, Facebook, Google, etc) to attract new students, but getting poor results?

I have some great advice for you for the way you can optimize your SEO strategy so that students can easily find your school and reach out to you.

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🎧 Listen to the full podcast episode at https://apple.co/2yKsAkx (iTunes) or at https://bit.ly/2Z1fVnS (from Android) for some great tips on how you can improve your online student recruitment results with 0 advertising costs.

Pay a visit to the page of Marco Riciarelli who has organized this Podcast. Thank you!

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